THE BRIEF

GET

TO

BY

IN A TWEET

Gen Z + Millennial first-jobbers who recognise the importance of insurance but are unwilling to financially commit

Take the first step towards getting protected

Unobtrusively integrating into lives without compromising current lifestyle habits, with the ultimate goal of being an active user of SNACK

Don't compromise lifestyle for coverage protection with SNACK

likes freedom and autonomy

dislikes commitment

prioritises spending $$$over necessities

Millennials know they need insurance

but they rather spend on "assurance"

$25 lunch

=

friendship

$300 gym pass

=

confidence

$1500 club night

=

respect

2019 PITCH

Introducing:

ALWAYS ON: Bite-sized digestibles to educate on product

Promoting merchant partners with an interesting take

unnecessary and exaggerated inventions that does the work

We won it!

Pitch team includes 1 copywriter, 1 digital strategist and 1 art director:

Kenneth, Nicolene & Zara