Final design and look for the key visual to be applied for all J-Style Trip title cards in Netflix.

Design focuses on the different representation of countries through iconic places in doodles form to bring out the fun and light-hearted vibe of the show.

Jay Chou's upcoming variety show needs a KV for the different title cards on Netflix, and here's what we know:

• its gonna be about magic
• he is going to travel to different countries and meet different celebrity friends
• each episode features a different location
• the show is fun and light-hearted
• we don't have much time...

Moodboard: (pinterest images as a reference)

I wanted to include the magic elements through cards because Jay is known for his card tricks and the travel stamps to hint the travel element of the show

While using doodles as the art style to keep the visual fun and playful

Drafts:

1) illustration acts as an overlay on images provided

2) illustration acts as elements supporting images

After multiple iterations, client went with the doodle style and I included different iconic landmarks to represent the countries each episode features.

Doodles and color overlays were also experimented for the different title cards

Final KV color adapted to different sizes